According to MRPC Rule 7.1, what is necessary for ethical marketing?

The key principle outlined in MRPC Rule 7.1 emphasizes that a lawyer's communication about their legal services must be truthful and not misleading. Honesty in marketing is crucial because it upholds the integrity of the legal profession and protects clients from deception. This rule is designed to ensure that potential clients receive accurate information that allows them to make informed decisions about hiring legal counsel.

While other choices may involve aspects that could contribute to overall marketing strategies, such as highlighting experience, utilizing social media, or maintaining a professional website, they do not inherently fulfill the ethical requirements set forth in Rule 7.1. Marketing that is honest and straightforward about the services offered is foundational, as it establishes trust and credibility between the lawyer and potential clients, which is essential for a flourishing legal practice.