Under which condition can a lawyer advertise their services?

Lawyers are permitted to advertise their services using various forms of communication, as long as they comply with the ethical standards set forth by the ABA Model Rules of Professional Conduct. This includes written, recorded, or electronic communication, providing a flexible approach for attorneys to reach potential clients. This method is designed to ensure that lawyers can promote their services effectively while maintaining compliance with applicable laws and ethical guidelines.

Other options are more restrictive than what the Model Rules allow. Limiting advertising solely to legal journals would unnecessarily hinder a lawyer's ability to reach a broader audience. Exclusively using social media platforms would also be too narrow, excluding other effective means of communication like traditional media, websites, email, and other electronic formats. Furthermore, stating that lawyers cannot advertise at all is inconsistent with the reality of modern legal practice and the Model Rules, which recognize the importance of advertising while ensuring it is done in a responsible and ethical manner.