What aspect of lawyer marketing does Rule 7.1 regulate?

Rule 7.1 of the Model Rules of Professional Conduct specifically regulates communication concerning a lawyer's services. This rule ensures that lawyers are honest and not misleading in their statements about their qualifications, services, and the results they can achieve for clients. It emphasizes the importance of providing clear and accurate information to potential clients, thereby helping to maintain the integrity of the profession.

The focus of Rule 7.1 is on preventing false or deceptive communications in all forms, ensuring that lawyers do not mislead the public regarding what they can offer. This includes both written and oral communications and can overlap with various contexts such as advertising, but it is fundamentally about the clarity and honesty of any communication related to a lawyer's services.

While aspects like advertising strategies, public appearances, and social media may fall under broader marketing practices, Rule 7.1 specifically addresses the factual content and truthfulness in representations made by the lawyer, making option B the most accurate reflection of the rule’s intent and scope.