What does Rule 4.5 prohibit regarding lawyer advertising?

Rule 4.5 specifically addresses the need for lawyer advertising to maintain honesty and integrity. It expressly prohibits deceptive or false communications about a lawyer's services, emphasizing that publicity must not mislead the public. This means any advertisement that includes false statements or creates a misleading impression about a lawyer's qualifications, experience, or outcomes of cases can violate this rule. This prohibition aims to protect the public from being misinformed, ensuring that individuals seeking legal representation can make informed decisions based on truthful information.

Other choices, while they may involve ethical considerations, do not directly relate to the core prohibition set forth by Rule 4.5 regarding deception and falsehoods in advertising. For instance, advertising in multiple languages is permissible as long as the content is not misleading. Similarly, while comparative statements and personal endorsements can raise ethical concerns, they are not outright prohibited under Rule 4.5 unless they are deceptive. The principal focus of Rule 4.5 is on preventing misleading information in lawyer advertising.