What is prohibited in advertising services according to the regulations?

Making false or misleading communications in advertising services is prohibited because it undermines the integrity of the legal profession and can deceive potential clients. This principle is rooted in the need for transparency and honesty in promoting legal services. The rules aim to ensure that consumers can make informed decisions based on accurate representations of an attorney’s qualifications, services, and costs.

In contrast, using promotional rates, providing a fee schedule, and utilizing social media for advertising can be acceptable as long as they are presented clearly and truthfully. These practices can enhance visibility and accessibility for legal services, as long as they do not cross the line into misleading information or misrepresentation. Therefore, the emphasis is on ensuring that any communication regarding legal services is truthful and does not create unjustified expectations about the results a client might obtain.